| Term | Definition |
|---|---|
| Banner Ad |
banner ad or web banner is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. Ovenlight creates banner ads for all standard sizes and is capable of delivering static and interactive (moving) banners as animated .gif or .swf (flash) formats. |
| CMS |
CMS is an acronym for Content Management System. CMS are a framework for website collaboration. At Ovenlight we use many CMS packages for our clients. Our preferred CMS is currently Joomla! |
| Email Marketing |
E-mail marketing is a form of direct marketing which uses electronic mail as the means of communicating commercial or fund-raising messages to an audience. Email marketing is an effective so long as the recipient opens, quickly understands the Call-to-Action, and does not mark you as "bulk" or "spam" |
| Portfolio |
Portfolio is a collection of outstanding creative work. A portfolio is an effective means of documenting creativity and is necessary for all creative people and agencies as a means of enticing new clients. |
We aim to significantly increase the bottom line of our clients through creative application of technology. We will engage and encourage discovery and implement what works. Put simply, we are here to help you
| Dec.13 | Banner Ad |
| Dec.13 | Email Marketing |
| Dec.13 | CMS |
| Dec.10 | Portfolio |
Adam Friedman is the Principal at Ovenlight, LLC. 
Glossary
