@ovenlight We are proponents of the Inbound Marketing Strategy. What does this mean? Means we place a higher value on great content at the right time and place to the right audience as opposed to buying ads, lists and spraying spam all over the internet.
It's a proven method whereby we work with you to create compelling content to attract strangers who convert to leads, close as customers and promoters of your brand. Easier said than done...right?
To get from here to there: Blogging, Social Media, Keywords, Optimized Web Pages with calls-to-action, landing pages and forms for lead generation. Gotta email the leads right? Define solid lead nurturing workflows and score the leads based on their buying cycle. Quick get the leads into Salesforce.com. Now, back to social media where customers rejoice and you stay current. If you keep at it we promise: More Visitors, Leads, and Customers!