About Nautilus
Nautilus needed a lead designer to keep the creative production flowing during a transitional period. Adam Friedman (Digital Craftsman @ovenlight) worked on-site in Vancouver, WA for about 1 year.
Interactive Flash banner/display ads created for for all the brands in the Nautilus family.
Direct marketing is at the core of Nautilus’ success. All designs were implemented via A/B testing and we’re proud to say that every page which was replaced with our design generated more money for the company.
Adam provided his technical and design expertise, allowing us to maintain our high web design standards, over an 8 month organizational transition period. Adam addtionally provided his insight as we developed new visual directions for each of our 4 core Brands. Adam was quite comfortable balancing the variety and speed of the web design work over this period and was able to deliver successfully against each project brief and timeline.
Adam’s breadth and depth of design experience and digital knowledge made him the perfect fit during this transitional period.
-CJ Howe, Vice-President Nautilus
